International visitors travelling on South African Airways (SAA) and Kenya Airways this August and September will have the unique opportunity to purchase Bain’s Cape Mountain Whisky, the award-winning South African grain whisky, on-board.
Named the World’s Best Grain Whisky at the 2013 World Whisky Awards held annually in London, this is the first on-board listing for Bain’s Cape Mountain Whisky, an opportunity made possible by Tourvest Inflight Retail Services (Tourvest IRS).
According to global marketing manager, Eliska Botha, these two new listings form part of steps towards making Bain’s Cape Mountain Whisky available to consumers worldwide.
“Since launching in South African in 2009, Bain’s Cape Mountain Whisky has performed phenomenally at all the major international whisky competitions. The whisky has also ignited quite an interest globally but the high demand from consumers in South Africa has resulted in limited availability in the rest of the world. Bain’s Cape Mountain Whisky currently sells only through duty-free and a select few retailers in the UK and Canada.
“Through this new on-board listing, international travellers will now be able to get to know our proudly South African whisky and take a bottle home with them. The international consumer-base travelling on these airlines are quite discerning and we believe that having Bain’s Cape Mountain Whisky available within this premium environment will further strengthen interest worldwide. ”
In addition to being named World’s Best, Bain’s Cape Mountain Whisky has been awarded gold for the sixth consecutive year at the 2014 International Wine and Spirits Competition, won gold at the 2014 China Wine and Spirits competition and double gold at the 2013 New York International Spirits Competition.
The whisky is inspired by the Cape Mountains and the natural beauty of the area’s magnificent peaks, cool, sparkling streams, wooded valleys and an unmatched wealth of indigenous fynbos. Crafted at the James Sedgwick Distillery situated near the picturesque Bainskloof Pass in Wellington, in the Western Cape, Bain’s Cape Mountain Whisky pays tribute to Andrew Geddes Bain, the pioneering engineer who planned and built the pass in 1853.
Only the finest South African grain is used together with water that flows over an 850 million year-old sandstone and indigenous fynbos, setting Bain’s Cape Mountain Whisky apart from any other whisky produced in the world. The whisky is quite uniquely double-matured and matured for three years in casks previously used for Bourbon, before being re-vatted into a fresh set of casks for a further maturation period that results in its exceptionally smooth and unique taste.
The whisky is a delicious combination of floral, banana, honey, toasted hazelnuts and toffee aromas. By adding a splash of water the whisky opens up to include wood, vanilla and sweet spice aromas and ends with an exceptionally smooth finish.