Tramontina is a Brazilian company and leader in manufacturing innovative kitchen supplies. They’ve been around since 1911 and their products are reputed for outstanding design and they pride themselves in always being at the forefront of modern technological transformation.
Tramontina products of all designs are available in over 120 countries, but the product that’s causing quite a stir is The Bible of Barbecue. Just like in South Africa, barbecue is a big thing in Brazil and Tramontina, together with JWT Brazil (world-known marketing communications company), has now added to their already extensive barbecue product line, the most innovative and down right coolest product yet. The Barbecue Bible is not just another cookbook on braai-ing; it’s an interactive experience that takes your regular barbecue to a mind-blowing new level.
Apart from guiding the reader on preparing the quintessential barbecue, the pages of the book literally assist in the process. There is, for instance, a page made of coal, one of salt and even one that can be used as a knife sharpener. What’s more is the pages are organised in the order needed to to prepare the perfect barbecue.
This book will leave you and your guests speechless, but you’ll definitely be enjoying a great feast and looking great, too, as there is even a page that is an actual apron!
You have to watch this video on The Barbecue Bible and then get you credit out, because Father’s Day is around the corner!
JWT Brazil, 2014, Tramontina, The Barbecue Bible, viewed on 9 May 2014, from http://www.jwt.com/en/brazil/work/thebarbecuebible/
Tramontina, 2014, Diversity is our soul, viewed on 9 May 2014, from https://www.tramontina.com.br/institutional/the-tramontina/
Featured image: Fernandez, R., 2014, Tramontina: The Barbecue Bible by JWT Brazil, viewed on 9 May 2014, from http://www.gutewerbung.net/tramontina-barbecue-bible-jwt-brazil/
Video:jwtbrazil, 2014, The Bible of Barbecue — Tramontina, viewed on 9 May 2014, from http://www.youtube.com/watch?v=9l1glIKMtqE