Calling all bakers and tart makers! Reckon you’ve got a milk tart recipe worthy of naming rights, nationwide distribution, and royalties earned per sale? Deeghuys, the global pioneer in convenience frozen baked goods, is on the search for South Africa’s Milk Tart Champion for 2017. Entries opened 1 February 2017, and close on 21 February 2017.
To enter, head to the Deeghuys competition page (http://deeghuys.co.za/milktart-competition/), submit your milktart recipe, along with a tantalizing image of it, then hold thumbs whilst tucking into your creation over a cup of tea. The most tempting recipes will be test-baked and tasted by Deeghuys product developers.
The top 20 finalists will compete in a live tasting round at the launch of The South African Milk Tart Collection by Callie Maritz and Mari-Louis Guy on 25 February. A panel of judges, as well as the guests of the launch, will select the four finalists who will proceed to the Black Tie Bake-Off round hosted in Cape Town on 16 March. Here, a panel of expert judges will be tasting your tarts to finally crown South Africa’s 2017 Milk Tart Champion.
The winner’s marvelous milk tart will be sold at Deeghuys stores countrywide, with the champions’s name emblazoned upon the milk tart’s boxes. Royalties will be paid for 12 months of sales. And to sweeten the deal, a R5000 Deeghuys voucher, as well as R5000 worth of NB publishing cookbooks will also be gifted to the talented tart creator.
So why all the fuss over a humble milk tart? Well to South Africans, the milktart is practically a baked goods icon! Michael van Niekerk, founder and Director of Deeghuys, says “The taste and smell of a milk tart is so nostalgic for many people and is totally in line with the aim of Deeghuys – to bring families and friends together through the joyful experience of baking.”
Some food historians date the milk tart back to 1510 where a version of it is described in Thomas van der Noot’s recipe book, “Een notabel boexcken van cokeryen” (A Notable Book of Cookery.) Cinnamon brought to the Cape via European and Asian trade ships, combined with the fresh dairy available locally made for the perfect breeding ground for creative conception, and hence the milk tart was born.
Make your mark in the milk tart history books by getting your recipe submitted. Head to http://deeghuys.co.za/milktart-competition/ to enter.