Shoprite decided to extend their food subsidy on essential food items such as bread, rice and cooking oil.
In 2013 Shoprite delivered low price relief to millions of South Africans by subsidising certain basic foods. Shoprite has undertaken to beat inflation by offering this R20 million subsidy again in 2014. Some of these special low offers are R4.99 for instore-baked white bread.
Well done Shoprite!