Tanqueray® Gin gave visitors a unique opportunity to be immersed in a glamorous 1920s-themed Tanqueray® Experience starring spirits industry innovator Jason Crawley and his ingenious creation, the Imperial Shaker, at the WORLD CLASS House at Roodebloem Studios, Cape Town.
For the first time outside of the United States, guests were able to personally experience the Tanqueray® Imperial Shaker, a spell-binding 1.5m crank-operated drinks mixer engineered from Industrial Age materials to deliver the perfect serve every time.
Jason Crawley was at the WORLD CLASS House to share the unique history and heritage of this marvel of antiquity with guests as they sipped on the world’s finest gin cocktails prepared by Tanqueray® brand ambassador and star bartender Thomas Aske.
“The device sprinkles excitement and touches of 1920s elegance into the drink-making process; it simply makes people smile. The Champion Shaker is produced solely for Tanqueray®. The two have a lot in common – both are timeless classics rooted firmly in the modern world,” said Crawley.
To further cement the relationship between Tanqueray® and the world’s most discerning bartenders, each of the six global finalists of the WORLD CLASS Bartender of the Year Global Finals, which took place in South Africa, were awarded a Champion Shaker as a token of a shared commitment to innovation and craftsmanship.
This tale of passion and persistence began seven years ago when Crawley was inspired to build a device capable of consistently delivering a perfectly-mixed gin cocktail after seeing a 19th century line drawing of “The Imperial Shaker” in a dusty old book.
“I knew this stunning appliance needed innovative and specialist talent to be recreated. I sought out the world’s finest engineers with period skills and knowledge of shaping Victorian-era brass, casting molten iron and carving oak. The hard part was getting the perfect elliptical movement through the crank and at the same time keeping the machine stable and balanced. It had seven full-sized wooden iterations prior to the final design we have today,” said Crawley.
Guests were transported back in time as they experienced the authentic tastes, sights and sounds of the 1920s as they interacted with stylish and glamorous characters embodying the vibrant and optimistic spirit of the Golden Age.