Written by Maranda Pieterse
Photographs by Henry Brink and Maranda Pieterse
This thriving product and trusted household name is every bit as sought after today, as when it first started selling in South Africa 50 years ago.
Tupperware recently celebrated this momentous occasion by hosting an intimate luncheon at the Miele Kitchen in Bryanston, Johannesburg. The event was well attended by media and celebrities such as reigning Miss South Africa Rolene Strauss, as well as Televisions and radio presenter Jen Su.
Upon arrival, visitors drew together around a spread of delectable delicacies – all beautifully presented in Tupperware containers and platters. True to their style, the atmosphere was homely and welcoming as the sound of cheerful conversation and laughter arose. Guests were shown to the demonstration room where they sat down at one long table, laden with Tupperware gift bags. The air filled with excitement as Amelia Adams, Marketing Director of Tupperware Southern Africa, welcomed attendees from all walks of life! Amelia briefly presented the fascinating story of the company’s origin and spoke about their unique and personal sales strategy – the famous Tupperware Party. She described the essence of the brand “Changing Lives” and explained how they focus on giving woman the opportunity to be business owners. Lastly, she touched on innovative new product lines and the latest technology incorporated in these designs. Her knowledge and passion was inspiring and set the scene for what was to come.
Celebrity chef Jenny Morris – also known as the ‘Giggling Gourmet’ – anchored Amelia’s address by making the product come alive! Utilising Tupperware products, Jenny shared tips and tricks as she effortlessly created tantalising treats for the company’s enjoyment. The chef’s playful demeanour kept her audience captivated throughout the entire demonstration. Instead of attending, Jenny ensured each visitor experienced the event. This was achieved by encouraging participation as she called for assistance during food preparation, product exploration and engaging all senses when sampling her cuisine. Guests looked on in wonder as the convenience of items such as the Mandolin cutter, Omelette maker and Rice cooker was demonstrated. The Tupperware Knife set and
gnocchi maker undoubtedly stole the show as excited spectators dashed to the counter in order to touch, try out and photograph these products. To everyone’s delight, a spontaneous exchange of personal experiences and ideas pertaining to these items ignited. Jenny produced flavourful fillet and vegetables steamed to perfection, by using the UltraPro Ovenware – oven, microwave,
fridge and freezer safe. Each dish hailed better than the last, as attendees described the catering as “outstanding”, “magnificent” and “incredible”. The demonstration proved how these revolutionary Tupperware products could benefit any cook, from housewife to gourmet chef.
Tupperware, even in today’s Web-based world, is about forming long lasting relationships. This extraordinary approach came through in every aspect of their golden anniversary celebration. The value of an event is often defined by how effectively it brought sellers and buyers together, face to face – and measured in these terms, the function was an enormous success.
For further details visit the Tupperware website:
Featured image: Tupperware, n.d., Tupperware celebrating 50 years, viewed on 28 May 2014, from http://www.tupperware.co.za/home